About Us

At Armstrong Consulting, we specialize in executive coaching, team dynamics workshops, education, and talent optimization for the hospitality and private club industry. Our mission is to develop the next generation of leaders by providing tailored coaching, innovative software solutions, and cutting-edge training programs that empower professionals to excel.

HOSPITALITY INSTITUTE

Recognizing the critical gap in leadership development for mid-level managers, food and beverage professionals, and hospitality leaders, we launched the Hospitality Institute—a premier online education platform designed to elevate careers and strengthen teams. Our programs include:

 • Certified Hospitality Professional™ (CHP) – For mid-level managers ready to move into leadership roles

• Certified Food & Beverage Professional™ (CFBP) – Specialized training for F&B leaders in the private club and hospitality industry

• Certified Hospitality Leader™ (CHL) – Designed for rising Directors seeking to become General Managers

Each program features monthly live sessions, expert guest speakers, networking, and office hours with Brian Armstrong, CCM, providing a flexible, high-impact learning experience without the need for travel.

EXECUTIVE COACHING

Since our founding in 2017, we’ve been committed to helping private club managers grow and succeed through one-on-one boutique coaching. While organizations focus heavily on training entry-level staff, mid-level managers often lack structured development. Armstrong Consulting bridges this gap by assessing teams, identifying strengths, and coaching professionals to excel in their current roles—or prepare for their next career step.

We also leverage Predictive Index (PI), a proven talent optimization tool, to:

✔️ Identify and resolve interpersonal challenges within leadership teams

✔️ Ensure new hires align with a club’s culture and brand

✔️ Diagnose team alignment with strategic goals to maximize organizational success

RECRUITING & EXECUTIVE PLACEMENT

Finding the right leadership is essential for a club’s long-term success. At Armstrong Consulting, we specialize in the recruitment and placement of General Managers, Directors of Food & Beverage, and Executive Chefs who align with your club’s culture, brand, and strategic vision.

Unlike traditional recruiting firms, we go beyond resumes—we leverage Predictive Index (PI) assessments to ensure candidates are not just qualified but also the right fit for your team’s dynamics and long-term success. Our approach includes:

✔️ Talent Matching – Aligning leadership styles with club culture

✔️ Personality & Behavioral Assessments – Ensuring a strong, lasting fit

✔️ Industry Expertise – Deep knowledge of private clubs and hospitality leadership needs

The best organizations hire for personality and train for skills—luckily, we do both! Let us help you find leaders who will thrive in your club for years to come.

Building Your Dream Team

A club’s success hinges on its people. Whether you’re looking for executive coaching, leadership development, talent placement, or operational enhancements, Armstrong Consulting has the expertise to help you build and retain a high-performing team.

Let’s elevate your team and take your organization to the next level. 

Contact us today to learn more!