Brian Armstrong Hospitality Consulting
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Brian Armstrong Hospitality Consulting

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  • Home
  • About Us
  • Job Opportunities
  • Recruiting
  • Hospitality Institute
  • Strategic Planning
  • Leadership Coaching
  • Interim Services
  • Team Dynamics Workshop
  • CORe
  • Financial Services
  • Club Marketing
  • Digital Kitchen Software
  • Blog
  • Contact Us
  • Online Calendar

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Team brainstorming creative ideas around a table with coffee and a tablet.

strategic planning workshop

Unique to Your Challenges

Does your club already have everything it needs for a strategic plan? Membership data, financial reports, F&B spending history, dues structure, capital reserve studies — is it all sitting in your club management system and your filing cabinet?


The large strategic planning firms charge $30,000 to $75,000 and spend months collecting it through town halls, focus groups, and new member surveys. Armstrong Consulting starts where they finish.


We take the information your club already has, build a comprehensive data presentation around it, and facilitate a single, focused workshop. By the time the session ends, your Board has approved Strategic Initiatives, assigned owners, and established 90-day milestones — before anyone leaves the room. 


Every engagement includes:

  • Pre-workshop data analysis — We take YOUR data and produce a working document with all the information presented in a simple, straightforward approach. No generic benchmarks from clubs that look nothing like yours.
  • Pre-workshop Board survey — A focused survey sent to your Board and leadership. 'Member voice' without a single town hall.
  • Full-day facilitated workshop — Data presentation, SWOT analysis, Strategic Initiative development, and owner assignments. Real decisions are made the same day.
  • Complete workshop summary — A professional report capturing every approved initiative, owner, timeline, and next step — delivered within five business days.
  • 90-day check-in — A follow-up session to assess implementation progress. Included at no additional cost.


If your Board has been waiting to start strategic planning because it feels too expensive, too slow, or too complicated, it does not have to be. The data is already there. Armstrong Consulting knows what to do with it.


  • "The review of the information and graphs was particularly powerful. Information previously discussed anecdotally is now viewed as fact."— Board Member, Washington DC City Club, April 2026.

Let's talk! Are you ready to build a Strategic Plan THAT WORKS for YOUR CLUB?

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