Leadership Coaching

Elevate Your Team. Strengthen Your Club.

Brian Armstrong, CCM is a Certified Executive Coach specializing in boutique, one-on-one Leadership Coaching for private club managers ready to grow — personally and professionally.

Who This Is For?

This service is designed specifically for Leaders in the hospitality industry who recognize untapped potential in their people. Whether you're investing in a high-performing staff member post-promotion or developing someone you believe is ready for their next challenge, this coaching program meets them where they are — and moves them forward.

What's Included?

Each engagement features a dedicated 50-minute work session every other week, tailored to the individual. We offer a 'pre-coaching' check-in and 'homework' between sessions.

Sessions are built to:

• Strengthen foundational competencies
• Build confidence and skill in a new or expanded role
• Deliver an in-depth evaluation of existing strengths and targeted areas for growth

For clubs looking to invest more broadly, small group coaching is also available — an efficient, high-impact option for developing larger portions of your team without sacrificing personalization.

Closing the Gap in Club Leadership Development

The industry has entry-level training. It has national organizations serving senior leadership. But who is developing the managers in the middle — the ones your club's future depends on?

Mid-level managers are often the most overlooked and the most critical. They carry your culture, bridge your leadership, and directly shape the guest experience. Yet they're frequently left to figure it out on their own.

We specialize in closing that gap. Through individualized assessment, targeted coaching, and a deep understanding of the private club industry, we help organizations identify their rising talent, address blind spots, amplify strengths, and build the bench your club needs to thrive.